Lead Magnets are a bit of a buzz word for online businesses at the moment.  A lead magnet is an offer or an incentive that you give someone in exchange for their email address, or other related information. Marketers often call them irresistible bribes, and they are one of the most powerful tools that you have in your marketing arsenal.

Why would you use a Lead Magnet?

The purpose of a lead magnets is to inspire the visitors on your website to sign up to your email list. After they have signed up, the next step is that you’ll want to convert these visitors into potential customers through your future marketing tactics. If you do offer a lead magnet then this will become a vital part of your content marketing strategy and it can also help you to build a more loyal customer base as well.

Very few first time website visitors actually go on to make a purchase. This is even the case if you have a perfectly crafted website. The rest will leave rather quickly. They could have been just browsing or they might not be fond of your solution at that moment in time. For this reason, if you know that an overwhelming majority of your customers aren’t ready to purchase from you just yet then the best way to look at this would be to think that they are going to purchase from you in the future.

Because they probably will!

For this reason, if you ask for their email address, you are essentially getting their permission so that you can stay in touch. This gives you the chance to earn their trust over time and you can even check in and touch base with them as well. Lead magnets remain to be a great way for you to build relationships with your customers and it can even help you to take your business to that next level.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit SistersTeaching business owners how to take their profit potential to the next level!

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