Hosting a webinar is a fantastic way to build your list but it is important to create a clear call to action on your webinar. This will enable you to build a conversion. Having a conversion then generates profits depending on the call to action. People are lazy so if you don’t tell them what to do, most of them will not do anything.
A clear call to action should encourage a sense of urgency due to the clearness and the information shared throughout the presentation provided. It will provide the next steps to take. It explains what, when, why, where, and how to proceed to obtain the benefits.
- Be clear & concise – Use direct words like “Click Here to Get the ABC Toolkit” or other actionable words to tell them directly what they need to do to capture the benefits of the offer. Don’t make them guess.
- Offer a guarantee – Reiterate the benefits of your offer, and the guarantee you are making them to reduce their fear of signing up or purchasing ie: 30 day money back guarantee and we part as friends.
- Play on their emotions – You want them to feel as if the offer is so good that if they don’t do it now they’ll lose out on the opportunity. Use words that make them feel as if they will miss out if they don’t act, or they will belong if they do act.
- Add incentives to action – Bulk up the offer by adding incentives to it. “Purchase now, and get a set of steak knives too.” Or “Buy within the next 30 minutes and get 30% off, plus an extra report, plus another incentive.”
Encourage those who answer your call to action to post on social media about their purchase or action. People like sharing what they love and they like to feel part of a bigger picture.
Now it is time for you to create your call to action on your webinar presentation slides. Use the methods above to create your special offer which will lead back to your website, a purchase and ultimately your list.