Creating a Clear Call to Action on your Webinar

Creating a Clear Call to Action on your Webinar

5 Jul, 2016

Hosting a webinar is a fantastic way to build your list but it is important to create a clear call to action on your webinar.  This will enable you to build a conversion.  Having a conversion then generates profits depending on the call to action. People are lazy so if you don’t tell them what to do, most of them will not do anything.

A clear call to action should encourage a sense of urgency due to the clearness and the information shared throughout the presentation provided. It will provide the next steps to take. It explains what, when, why, where, and how to proceed to obtain the benefits.

  • Be clear & concise – Use direct words like “Click Here to Get the ABC Toolkit” or other actionable words to tell them directly what they need to do to capture the benefits of the offer. Don’t make them guess.
  • Offer a guarantee – Reiterate the benefits of your offer, and the guarantee you are making them to reduce their fear of signing up or purchasing ie: 30 day money back guarantee and we part as friends.
  • Play on their emotions – You want them to feel as if the offer is so good that if they don’t do it now they’ll lose out on the opportunity. Use words that make them feel as if they will miss out if they don’t act, or they will belong if they do act.
  • Add incentives to action – Bulk up the offer by adding incentives to it. “Purchase now, and get a set of steak knives too.” Or “Buy within the next 30 minutes and get 30% off, plus an extra report, plus another incentive.”

Encourage those who answer your call to action to post on social media about their purchase or action. People like sharing what they love and they like to feel part of a bigger picture.

Now it is time for you to create your call to action on your webinar presentation slides.  Use the methods above to create your special offer which will lead back to your website, a purchase and ultimately your list.

Webinars and Videos: The main differences

Webinars and Videos: The main differences

5 Apr, 2016

What are the main differences between webinars and videos?

They are both essentially recordings of a presentation but they are just completed differently, normally using different technology or devices.  Webinars are normally recorded live, whereas videos are pre-recorded and uploaded.

Similarities of webinars and videos

Webinars and videos can both be:

  • Pre-recorded
  • Be automated
  • Training videos or course
  • Interviews
  • Demonstration
  • You can re-purpose both into podcasts and YouTube Videos and of course blog posts.

The key differences about webinars

Webinars are normally presented live to your audience.  Although you can automate them and build them into a training course.  Presenting live webinars builds immediate relationship power.  They are an excellent way to deliver coaching and consulting.  They are also a great way to have round table discussions and to answer questions at anytime throughout the webinar.  Webinars are usually hosted and recorded on a webinar platform such as Go To Webinar, Anymeeting or Google Hangouts (just to name a few!) They can be recorded and then edited afterwards to obtain a more streamlined presentation.  Webinars usually run for an hour, although some can be longer or shorter depending on the format and what is specified in the invitation.

The key differences about videos

Videos are pre-recorded using either a video camera or other video software depending on the type of video that you are recording. Videos can also be pre-recorded using a webinar platform as well. These can then be edited using specific video editing software such as Camtasia or Premiere Elements, you can then upload the videos to your website, Youtube and other mediums.  Videos are different to webinars because they are not live, you can only answer questions after the fact and they are not automatically responsive in engagement and inclusion that a webinar offers. Videos can also be super short ie 1-2 minutes and this is a great way to offer small snippets of information or potentially create that small video to invite your customers to your webinar.

Both webinars and videos are fantastic to include in your marketing arsenal as they both engage the audience to learn about you and your expertise.

5 things to know to host your first webinar

5 things to know to host your first webinar

29 Mar, 2016

A webinar is an effective medium for engagement, promotions and training. However, there are many things to consider before hosting that first webinar.  You will need to ensure that you have a few things ready to go before pressing record and welcoming your guests.  So here are five things to consider before hosting your first webinar.

Have a goal in mind

Understand why you are hosting a webinar. Is your end result to sell a product? Is it to gain more subscribers to your email marketing list. Is it just to provide information and create yourself as an industry expert? Ensure that you have your end goal in front of mind when creating your webinar and what you want to achieve at the end.  This will help with planning your first webinar.

Plan your first webinar

Planning your first webinar is important to ensure that it runs smoothly. Ensure that your slides are professional and not too wordy, we have some great tips here. Practice your webinar so that it doesn’t sound like you are reading from a document. If you are providing a demonstration, ensure that you have the software, product etc ready to go prior to the webinar.

Test your technology

Ensure that you technology is up to scratch. Have a decent internet speed and headset with microphone and pick a webinar platform. Running a small webinar with a friend or with Adminaholics to ensure that your technology is going to be maintained throughout the webinar will ensure that you can run the webinar on the day. Technology has a way of being temperamental but if you can sort the basics before the webinar, it will assist in a smooth running presentation.

Marketing your first webinar

There is no point running a webinar if you don’t tell everyone about it. Some great ways to market are through social media, your email marketing list, word of mouth, joint ventures and affiliates. Keep a steady stream and ensure that you advertise everywhere that you can. The more people that you attend your webinar, the more opportunity you will have to achieve your end result.

Break some rules

Webinars are not a new concept. They have been around for a while and many people have perfected it. This has lead to some customary practices which are more like unwritten rules. It is important to make your webinar a little bit different and break some of the rules but in a constructive way. Don’t go haywire but don’t follow a predictable script either. Customers that attend your webinars want to hear from you so it’s important that your personality and expertise shine through!

Go for Gold!

We have created an essential webinar checklist so that you can host the perfect webinar!  Download it for free today!