Creating a Clear Call to Action on your Webinar

Creating a Clear Call to Action on your Webinar

Hosting a webinar is a fantastic way to build your list but it is important to create a clear call to action on your webinar.  This will enable you to build a conversion.  Having a conversion then generates profits depending on the call to action. People are lazy so if you don’t tell them what to do, most of them will not do anything.

A clear call to action should encourage a sense of urgency due to the clearness and the information shared throughout the presentation provided. It will provide the next steps to take. It explains what, when, why, where, and how to proceed to obtain the benefits.

  • Be clear & concise – Use direct words like “Click Here to Get the ABC Toolkit” or other actionable words to tell them directly what they need to do to capture the benefits of the offer. Don’t make them guess.
  • Offer a guarantee – Reiterate the benefits of your offer, and the guarantee you are making them to reduce their fear of signing up or purchasing ie: 30 day money back guarantee and we part as friends.
  • Play on their emotions – You want them to feel as if the offer is so good that if they don’t do it now they’ll lose out on the opportunity. Use words that make them feel as if they will miss out if they don’t act, or they will belong if they do act.
  • Add incentives to action – Bulk up the offer by adding incentives to it. “Purchase now, and get a set of steak knives too.” Or “Buy within the next 30 minutes and get 30% off, plus an extra report, plus another incentive.”

Encourage those who answer your call to action to post on social media about their purchase or action. People like sharing what they love and they like to feel part of a bigger picture.

Now it is time for you to create your call to action on your webinar presentation slides.  Use the methods above to create your special offer which will lead back to your website, a purchase and ultimately your list.

How to Engage through your PowerPoint Presentation Slides

Most presenters use PowerPoint for their presentation slides, however many presenters make quite a few mistakes. They make their slides too wordy, don’t add enough images. The audience then just ends up reading the slides instead of listening to the presenter. The presentation is then not interesting and of course the audience starts yawning, walking out or switching off the webinar well before you get to your sales pitch. Here are a few key things that you should add to your presentation slides to induce greater engagement and keep your audience wanting more:

Less words, more images to your presentation slides

This is simple and effective. Don’t add your whole speech to your presentation slides, make the wording on the slides simple with lots of images. If you had to give out a truckload of information, then you could have just handed out a book or a digital white paper. Why would you pile on information in the presentation slides? A presentation is about your engagement with the audience and you, not that of the audience with the PowerPoint presentation slides.

Set the agenda at the beginning of the presentation

Tell the audience at the beginning what they are going to get out of your presentation. Get them excited and engaged from the start, include a funny quip if you are humorous but the main trick is to get your audience engaged from the very start.

Make your presentation slides enticing

Your presentation slides must be enticing. They cannot be just slides loaded with three to five points talking about two or three numbers and a handful of facts. PowerPoint presentations should have images, videos, audio effects and evoking stories that would make the facts relevant and fun to learn. If you bore your audience with a humdrum of presentation slides, then the first casualty would be engagement and the second would be the whole purpose of the presentation.

It’s not just about the slides

You are the expert in your field! Give your audience facts, give them information, give them quality content! Make them want more! This doesn’t need to be listed on the presentation slides. Show them with videos, share your screen if you are working through software examples or use other visual cues. You can even set up interviews with other experts!  Get your audience engaged with many different visual cues, it doesn’t just have to be on a set of presentation slides!

Ask questions

The job of conveying the message is yours as a presenter and the presentation slides are only there to set the mood. But don’t make the presentation a one way or a one dimensional discussion. You need to consider multiple views or the possibility of other opinions. As you present your facts and the information, raise questions with your audience and engage your audience to answer those questions. While you would have slides concluding with facts, have slides that raise objection, shed light on contrasting views, to set the agenda and to make space for discussions which will allow your audience to get involved.

Call to Action

At the end of your presentation, have an explicit call to action, use your business logos and contact details effectively and conclude with key takeaways. Once you are done with your presentation, encourage questions and have backup slides that would be answers or illustrations responding to those questions. You should be able to anticipate some of the queries while preparing the PowerPoint presentation slides.  Another option is to send out for the questions earlier.

Webinars and Videos: The main differences

Webinars and Videos: The main differences

What are the main differences between webinars and videos?

They are both essentially recordings of a presentation but they are just completed differently, normally using different technology or devices.  Webinars are normally recorded live, whereas videos are pre-recorded and uploaded.

Similarities of webinars and videos

Webinars and videos can both be:

  • Pre-recorded
  • Be automated
  • Training videos or course
  • Interviews
  • Demonstration
  • You can re-purpose both into podcasts and YouTube Videos and of course blog posts.

The key differences about webinars

Webinars are normally presented live to your audience.  Although you can automate them and build them into a training course.  Presenting live webinars builds immediate relationship power.  They are an excellent way to deliver coaching and consulting.  They are also a great way to have round table discussions and to answer questions at anytime throughout the webinar.  Webinars are usually hosted and recorded on a webinar platform such as Go To Webinar, Anymeeting or Google Hangouts (just to name a few!) They can be recorded and then edited afterwards to obtain a more streamlined presentation.  Webinars usually run for an hour, although some can be longer or shorter depending on the format and what is specified in the invitation.

The key differences about videos

Videos are pre-recorded using either a video camera or other video software depending on the type of video that you are recording. Videos can also be pre-recorded using a webinar platform as well. These can then be edited using specific video editing software such as Camtasia or Premiere Elements, you can then upload the videos to your website, Youtube and other mediums.  Videos are different to webinars because they are not live, you can only answer questions after the fact and they are not automatically responsive in engagement and inclusion that a webinar offers. Videos can also be super short ie 1-2 minutes and this is a great way to offer small snippets of information or potentially create that small video to invite your customers to your webinar.

Both webinars and videos are fantastic to include in your marketing arsenal as they both engage the audience to learn about you and your expertise.

5 things to know to host your first webinar

5 things to know to host your first webinar

A webinar is an effective medium for engagement, promotions and training. However, there are many things to consider before hosting that first webinar.  You will need to ensure that you have a few things ready to go before pressing record and welcoming your guests.  So here are five things to consider before hosting your first webinar.

Have a goal in mind

Understand why you are hosting a webinar. Is your end result to sell a product? Is it to gain more subscribers to your email marketing list. Is it just to provide information and create yourself as an industry expert? Ensure that you have your end goal in front of mind when creating your webinar and what you want to achieve at the end.  This will help with planning your first webinar.

Plan your first webinar

Planning your first webinar is important to ensure that it runs smoothly. Ensure that your slides are professional and not too wordy, we have some great tips here. Practice your webinar so that it doesn’t sound like you are reading from a document. If you are providing a demonstration, ensure that you have the software, product etc ready to go prior to the webinar.

Test your technology

Ensure that you technology is up to scratch. Have a decent internet speed and headset with microphone and pick a webinar platform. Running a small webinar with a friend or with Adminaholics to ensure that your technology is going to be maintained throughout the webinar will ensure that you can run the webinar on the day. Technology has a way of being temperamental but if you can sort the basics before the webinar, it will assist in a smooth running presentation.

Marketing your first webinar

There is no point running a webinar if you don’t tell everyone about it. Some great ways to market are through social media, your email marketing list, word of mouth, joint ventures and affiliates. Keep a steady stream and ensure that you advertise everywhere that you can. The more people that you attend your webinar, the more opportunity you will have to achieve your end result.

Break some rules

Webinars are not a new concept. They have been around for a while and many people have perfected it. This has lead to some customary practices which are more like unwritten rules. It is important to make your webinar a little bit different and break some of the rules but in a constructive way. Don’t go haywire but don’t follow a predictable script either. Customers that attend your webinars want to hear from you so it’s important that your personality and expertise shine through!

Go for Gold!

We have created an essential webinar checklist so that you can host the perfect webinar!  Download it for free today!

How to Invite Customers to your Webinar?

How to Invite Customers to your Webinar?

Once you have put together a presentation with a wealth of content. You will want people to attend your webinar.

So how do you arrange for participants to attend?

Here are some techniques that will help you to create an invitation that will have them registering quickly to your online webinar.

  • Do not sell the product, this is part of what you will do while presenting, instead you want to sell the offer.
  • Hype up the event and the information that they will receive on your presentation – content is King! Besides while the goal will be to sell something, you don’t want your potential participants to know that, just yet!
  • Have a sales/landing page that allows them to register easily and effectively with no fuss. Include a shorter video on there too.
  • Send a great email newsletter invitation to your list to get them to sign up by leading them back to your sales page.
  • Advertise on Social Media and promote your webinar.

What you should include in your invitation

The invite needs to have facts and by showing them as benefits will develop a much a better registration result. Ensure that you really detail what sort of content that they will receive on the webinar and the benefit it is to them. By ensuring that your pitch and wording is right you will receive many more registrations.

Add images, videos and other graphics to your invitation. People are visual and often look at images or videos before reading the pitch. Infographics are a great way to show the benefits and other information as well.

A very important part of the invitation is to give the potential participant some information. They have to know what they are getting into by spending an hour watching your webinar. If they are going to participate, then you have to let them know why they should participate. You need to tell them who will be speaking at the webinar. For example, if it’s the tech genius of the world, qualifications and other information to really show their expert status.

Also include the date and time of the webinar. There are many resources and options available to allow for time conversion calculators so that the potential participant is able to convert their time into their local time. Ensure that you also send reminders leading up to the webinar as well and you can automate this feature.

Download our Essential Webinar Checklist which provides you with a step by step guide for hosting your webinar.