Creating a Clear Call to Action on your Webinar

Creating a Clear Call to Action on your Webinar

Hosting a webinar is a fantastic way to build your list but it is important to create a clear call to action on your webinar.  This will enable you to build a conversion.  Having a conversion then generates profits depending on the call to action. People are lazy so if you don’t tell them what to do, most of them will not do anything.

A clear call to action should encourage a sense of urgency due to the clearness and the information shared throughout the presentation provided. It will provide the next steps to take. It explains what, when, why, where, and how to proceed to obtain the benefits.

  • Be clear & concise – Use direct words like “Click Here to Get the ABC Toolkit” or other actionable words to tell them directly what they need to do to capture the benefits of the offer. Don’t make them guess.
  • Offer a guarantee – Reiterate the benefits of your offer, and the guarantee you are making them to reduce their fear of signing up or purchasing ie: 30 day money back guarantee and we part as friends.
  • Play on their emotions – You want them to feel as if the offer is so good that if they don’t do it now they’ll lose out on the opportunity. Use words that make them feel as if they will miss out if they don’t act, or they will belong if they do act.
  • Add incentives to action – Bulk up the offer by adding incentives to it. “Purchase now, and get a set of steak knives too.” Or “Buy within the next 30 minutes and get 30% off, plus an extra report, plus another incentive.”

Encourage those who answer your call to action to post on social media about their purchase or action. People like sharing what they love and they like to feel part of a bigger picture.

Now it is time for you to create your call to action on your webinar presentation slides.  Use the methods above to create your special offer which will lead back to your website, a purchase and ultimately your list.

How to Engage through your PowerPoint Presentation Slides

Most presenters use PowerPoint for their presentation slides, however many presenters make quite a few mistakes. They make their slides too wordy, don’t add enough images. The audience then just ends up reading the slides instead of listening to the presenter. The presentation is then not interesting and of course the audience starts yawning, walking out or switching off the webinar well before you get to your sales pitch. Here are a few key things that you should add to your presentation slides to induce greater engagement and keep your audience wanting more:

Less words, more images to your presentation slides

This is simple and effective. Don’t add your whole speech to your presentation slides, make the wording on the slides simple with lots of images. If you had to give out a truckload of information, then you could have just handed out a book or a digital white paper. Why would you pile on information in the presentation slides? A presentation is about your engagement with the audience and you, not that of the audience with the PowerPoint presentation slides.

Set the agenda at the beginning of the presentation

Tell the audience at the beginning what they are going to get out of your presentation. Get them excited and engaged from the start, include a funny quip if you are humorous but the main trick is to get your audience engaged from the very start.

Make your presentation slides enticing

Your presentation slides must be enticing. They cannot be just slides loaded with three to five points talking about two or three numbers and a handful of facts. PowerPoint presentations should have images, videos, audio effects and evoking stories that would make the facts relevant and fun to learn. If you bore your audience with a humdrum of presentation slides, then the first casualty would be engagement and the second would be the whole purpose of the presentation.

It’s not just about the slides

You are the expert in your field! Give your audience facts, give them information, give them quality content! Make them want more! This doesn’t need to be listed on the presentation slides. Show them with videos, share your screen if you are working through software examples or use other visual cues. You can even set up interviews with other experts!  Get your audience engaged with many different visual cues, it doesn’t just have to be on a set of presentation slides!

Ask questions

The job of conveying the message is yours as a presenter and the presentation slides are only there to set the mood. But don’t make the presentation a one way or a one dimensional discussion. You need to consider multiple views or the possibility of other opinions. As you present your facts and the information, raise questions with your audience and engage your audience to answer those questions. While you would have slides concluding with facts, have slides that raise objection, shed light on contrasting views, to set the agenda and to make space for discussions which will allow your audience to get involved.

Call to Action

At the end of your presentation, have an explicit call to action, use your business logos and contact details effectively and conclude with key takeaways. Once you are done with your presentation, encourage questions and have backup slides that would be answers or illustrations responding to those questions. You should be able to anticipate some of the queries while preparing the PowerPoint presentation slides.  Another option is to send out for the questions earlier.

Webinars and Videos: The main differences

Webinars and Videos: The main differences

What are the main differences between webinars and videos?

They are both essentially recordings of a presentation but they are just completed differently, normally using different technology or devices.  Webinars are normally recorded live, whereas videos are pre-recorded and uploaded.

Similarities of webinars and videos

Webinars and videos can both be:

  • Pre-recorded
  • Be automated
  • Training videos or course
  • Interviews
  • Demonstration
  • You can re-purpose both into podcasts and YouTube Videos and of course blog posts.

The key differences about webinars

Webinars are normally presented live to your audience.  Although you can automate them and build them into a training course.  Presenting live webinars builds immediate relationship power.  They are an excellent way to deliver coaching and consulting.  They are also a great way to have round table discussions and to answer questions at anytime throughout the webinar.  Webinars are usually hosted and recorded on a webinar platform such as Go To Webinar, Anymeeting or Google Hangouts (just to name a few!) They can be recorded and then edited afterwards to obtain a more streamlined presentation.  Webinars usually run for an hour, although some can be longer or shorter depending on the format and what is specified in the invitation.

The key differences about videos

Videos are pre-recorded using either a video camera or other video software depending on the type of video that you are recording. Videos can also be pre-recorded using a webinar platform as well. These can then be edited using specific video editing software such as Camtasia or Premiere Elements, you can then upload the videos to your website, Youtube and other mediums.  Videos are different to webinars because they are not live, you can only answer questions after the fact and they are not automatically responsive in engagement and inclusion that a webinar offers. Videos can also be super short ie 1-2 minutes and this is a great way to offer small snippets of information or potentially create that small video to invite your customers to your webinar.

Both webinars and videos are fantastic to include in your marketing arsenal as they both engage the audience to learn about you and your expertise.