2 Aug, 2021
Tracey Leak is a long time lover of small business, from the Gold Coast, Australia, who for the last 16 years has been the trusted business coach to small business owners around the world to help them achieve a more profitable business with less stress.
Using practical strategies – that work – Tracey empowers small business owners to gain the skills and confidence to grow their business. As a best-selling author, in-demand speaker and franchising expert, Tracey believes that keeping things simple is the key to success – in business and life!
On this podcast episode, I share a conversation with Tracey Leak who is a business coach specialising in working with Franchises. What I love about Tracey is that she simplifies business. Where many coaches can overcomplicate business, Tracey focusses more on the person behind the business, because the business is run by a real person with a real family and they have fears, feelings hopes and dreams.
During this episode we discuss some of the nitty gritty of simplifying business. How you can simplify building your team, simplify your training, best practices, elements of good training as well as so much more.
During this episode:
- Tracey’s background
- Tracey’s team training background
- When did she started training her team
- Recommendation on Face to Face or zoom or online training
- Pros and cons of team training virtually or face to face
- Elements of good team training
- Benefits of team training to clients and the team (case studies)
Want more systems tools and resources?
Connect with Tracey Leak
Website: Tracey Leak
Podcast: Business Simplified
Facebook: @traceyleakcoach
Instagram: @traceyleak75
Supporting Franchisees Course for Franchise Field Managers/Business Coaches
16 Jul, 2021
On this episode, I have a conversation with James Yuille from Media Glue. James has an expansive marketing career and brings his insights into Google Adverts in this informative podcast episode.
We discuss all the elements of a google advert, keywords, keyword research, how you start to put an advert together, along with so much more. If you’ve been thinking about running google adverts, then this is the episode for you.
About James:
James Yuille is a 40+ year marketing veteran; marketing is in his DNA!
His specialty is direct response marketing and in 2002 when Google first released their AdWords program, James got really excited at the new frontiers it represented in direct response.
For the first time, AdWords allowed us to place an advert directly in front of a target audience who we knew were looking for the product or service offered. No more advertising to just anybody!
James saw the immediate benefits. Instead of spending hundreds, even thousands of dollars for ads in mass circulation print media, now, and sometimes for as little as a couple of dollars, your ad is only seen by your target audience on their internet enabled device.
And because everything is measured and recorded, it’s easy to see what works.
At school, his best subjects were Maths and English which combine in this space to enable him to write persuasive adverts and sales copy and to closely analyse the statics AdWords delivers to users.
With hundreds of successful campaigns under his belt, James is a Certified Google Premier AdWords Partner and a sought-after consultant, speaker and trainer in this environment.
When he’s not working, you’ll probably find him in his kitchen cooking organic foods or out walking and enjoying the beautiful Gold Coast where he lives with his wife Debra.
During this episode:
- James Yuille’s story – background
- Some background on Google Adverts
- How he started
- Keywords
- Elements of a good advert
- Benefits to clients (case studies)
- Great resources on his website http://mediaglue.com.au/ads
Want more systems tools and resources?
Connect with James Yuille
Website: Media Glue
Products: Media Glue
Facebook: @mediaglue
LinkedIn: Mediaglue Pty Ltd
2 Jul, 2021
Ben Allan from Dr App has quite the story to share. From a young age, he started working in real estate before coming to the decision to pivot his life in tech. During this episode you will hear all about apps, what are apps, how clients are leveraging apps, what makes a good app along with the benefits of using an app.
Yes that’s right. We get super nerdy during this episode.
Bio: After working in real estate from a young age, Ben had to make the conscious decision to pivot from a life in real estate to a life in tech, when he saw his job becoming superseded by technology. Ben works at Dr App on the Gold Coast, which is an app development firm. One of his main roles is to be a visionary for automation in business’ and bringing peoples idea to product form.
During this episode:
- Ben’s story
- What are apps?
- How clients are leveraging apps
- Elements of a good app
- What are the benefits of using an app
- Hot seat questions
Want more systems tools and resources?
Connect with Ben Allan
Website: Dr App
Products: Dr App work
Facebook: @drappau
LinkedIn: thebenallan
Pocketbook
12 May, 2021
This is the first official show of the The Systems Zone podcast and I am so excited to launch this project! My name is Susan and I would like to share why I started my business, the podcast and who it’s for. I’m a wife and mother of 3 teen boys along with being a gym junkie, avid reader and all round organiser.
In this episode:
- About Susan
- Why I started my business
- How we can help
- Why I started the podcast and what it is about
Want more Systems Tools and Resources?
