What sort of Lead Magnet should I use?

What sort of Lead Magnet should I use?

If you want to put together a powerful lead magnet together then you know that you have come to the right place. A lead magnet will solve a problem for the visitor to your website, it will be very specific and it will be quick to digest.  The lead magnet is normally high in perceived value and can be accessed immediately.  Here are some ideas for your lead magnet:


Newsletters can encourage people to sign up with you. You can give them updates about your company, free guides, discounts and anything else of the sort. You need to give them something in return for signing up with your newsletter and this could be a free product, the chance to enter a competition and anything else of the sort. However this is quite a dated lead magnet option and customers now need more incentive to sign up to your list due to the extreme amount of emails that they receive every day.


Surveys are also a great way for you to find out what your customers really think of you or what they really want help with in their business. If you encourage them to fill out a survey, not only do you get their email address, but you can also enter them into a prize draw. This encourages them to tell you what they think about your/their business, they get a potential prize and you get the information you need to make your future campaigns more effective.

Coupon codes

Coupon codes remain to be one of the best ways for you to boost your lead generation. When you do start to setup your lead magnet, simply offer people a coupon code every time they enter an email address. You can explain that you need their email in order for them to receive the code and this is a great way for you to establish a quick and easy solution. Coupon codes are very easy to generate and you would be surprised at how easy it is for you to get started.


Customers want information which is why they are visiting your website.  A fantastic way to get them to sign up to your list could be by offering them something that solves their problem instantly, this could include a step by step guide, challenge, free video course, specialised consultation appointment, checklist, toolkit, ebook.  The list goes on.

So as you can see, there are plenty of lead magnet types available. Which is the right one for you?

Give me a call and we can discuss which would work better in your business.


Susan Wilkin
Director, Online Business Manager and Webinar Speaker

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

Dominate Email Marketing Today!

Dominate Email Marketing Today!

Email Marketing is daunting when you are first beginning.  So we’ve put together 5 easy steps so that you can ensure that you are getting the best outcome from your campaigns to dominate email marketing!  These top tips are simple but will really help you to dominate email marketing.

Be approachable: When you are in a business mindset, it can be hard to be personable and approachable.  By adding a touch of your story, you can be more approachable and engage your customers to make that purchase from you. Although you want to look cool and all business in front of their audience. In reality, when you are more available and approachable, you will earn your audience’s trust quicker. At the same time, it will help you to grow your business faster.

Engage with your audience: Engage with your audience on every level especially in public. This allows your audience to build a bonded-relationship with you.  Share some of your story and how you came to be in business or what drives you.  Add a personal touch to your newsletters to really engage. REMEMBER: Everything you do in business is all about building a relationship.

Ask questions: Instead of trying to figure out what your audience truly wants to see from you, why don’t you ask them.  This engages the client to reply.  Hearing from your audience directly enables you to tap into what they are thinking when they receive an email from you. It also engages your audience because they think that you care enough to want to hear what they have to say! Always send a reply thanking them for their feedback as well.

Track your links: Be a nerd!  This has to be a favourite because deep down, I love this tech stuff and I am a complete nerd and proud of it! Always test the type of email that will give you the highest click through rate (CTR). This allows you to increase your sales conversion on every product you promote in the future.  Another option is to split test your campaign as well to see which type really generates the highest leads and conversions.

Train your audience to buy your products: Train your audience to buy is the key. If your audience want you to solve their problems, they need to invest in themselves. So, it is important that you always emphasise the importance of that vision on each email you broadcast to your audience. Without conversions, essentially you have no profit!  Profit is key!

Email Marketing if done correctly is not dead!  It is one of the most powerful mediums you can use to build your business. By building a quality list of subscribers that want to hear from you means that you will build a powerful relationship with your audience from the start.  Email marketing will be the most powerful tool you ever need for your business.

9 Classic Email Marketing Tricks

9 Classic Email Marketing Tricks

Marketing is always a big part of business.  An easy way to market your business is to implement some simple email marketing tricks into your everyday emails, campaigns or blasts. By adding these email marketing tricks into your everyday procedures, you will find that marketing will be simplified and your audience will be more engaged!

In each email, build a relationship. – It is important to always build a strong relationship with your subscribers and customers on each email. This will engage your audience to open every single email you send them.

Put an ‘Opt-in’ form on your blog. – It could be on your sidebar, as a pop up, as a pop up when visitors exit your page, but it should be easy to find. REMEMBER: Your focus is to build your list as soon as possible so that you have a great audience that wants to read content from you.

Train your audience to buy from you with bonuses. – It is all about creating an irresistible offer. Instead of just telling your audience to buy, offer them bonuses or an irresistible incentive to buy.  A bonus could be an ebook, video course, webinar.

Use Q&A emails to sell your products – When you sell higher priced items, it is important that you use a question and answer style as a way to answer all of your customers questions, remove their doubts, as well as the objections. This allows you to motivate your audience to purchase the products.

Use ‘reason why’ on every email you broadcast. – Benefits really do sell so instead of telling your audience to buy, buy, and buy, for every email you send out, you need to tell your audience the reason why they need to get it. Make it irresistible so that they can’t live without it.

Brand your name – Customers want to hear from a person, not just a business.  It is important to brand your name such as: John Doe. This allows you to build your reputation as a public figure and create yourself as an expert where you will attract loyal followers for your business. This is also the key element to become the authority figure or expert in your niche.

Always use images that focus on the result – Images are more powerful than words and with the majority of people being visual, it is really important to use images in your communication. Use them to show your audience what they can get if they use your products and services. Show them what the end result will be!

Schedule your campaign ahead of time. – Most email marketing programs have a scheduler available so that you can prepare the campaign ahead of time and send at the most optimal time of opens for your subscribers. This allows you to work less, make more, and enjoy your life. The most popular time to send an email campaign is between a Tuesday and Thursday in between the hours of 11am and 2pm.

Offer something tangible. – Customers only buy from businesses they trust. In order for your audience to know you, tell them who you are in a free ebook you have written personally. This allows your audience to get to know you. NOTE: Having a quality ebook helps you to build your list as well as build a great relationship with your potential clients effortlessly.

These are just a few of the best email marketing tricks that can be used to qualify your leads and keep your audience engaged.

How to Get Customers to Sign up for your Mailing Lists

How to Get Customers to Sign up for your Mailing Lists

If you have a blog or email marketing newsletter, then having a marketing or mailing list is a very significant part of your approach and can go a long way towards assisting to turn your blog or website visitors into raving fans – and better yet, customers.

If you ever wanted to sell an ebook, how much more likely is somebody to be interested in in purchasing the ebook if they have previously given you their email address in order to sign up to your mailing list?

Mailing lists are very important, but if you have simply popped your generic sign-up form on the right hand side of your page with the hope that people will enter their names and e-mails and create a massive email list, then you’re likely to be disappointed.

Instead, try these tips…

Guarantee trust through great content

The first thing to confirm is that you are updating your site frequently with great value content. Your objective is to

  • Give your potential customers a snippet of the kind of content they’ll get if they sign up.
  • Get them to trust you and to respect what you have to say.
  • Show them what an expert you are by providing a special offer or a product that they can download.

Giving out an email address is quite a personal thing and many customers/clients safeguard their email address because they receive too many emails each day. If your website seems spammy they will not enter their email address. Instead, show that you know what you’re speaking about and highlight your expert content so that it speaks for itself.

Talk about your list

Many bloggers are a little cautious to be asking for email addresses and so they avoid mentioning their list directly. Don’t make this mistake though, as actually talking about your mailing list can lead to more customers being aware of it and interested in it. Ask people directly to sign up, talk about your objectives and explain the stimulating subjects that will only be coming to your newsletters. Get customers excited about your newsletters as though it were a product you were selling directly.

Show snippets

A great strategy you can use to boost more customers to sign up to your list is to actually share bits and pieces of content from your newsletters. This can be done by hosting a blog on your website. This way you can give people a taste and if it’s good and what they are wanting to read, they will want more!

If you would like some further information about Lead Generation and List Building, download our mini report.