Email Marketing is daunting when you are first beginning. So we’ve put together 5 easy steps so that you can ensure that you are getting the best outcome from your campaigns to dominate email marketing! These top tips are simple but will really help you to dominate email marketing.
Be approachable: When you are in a business mindset, it can be hard to be personable and approachable. By adding a touch of your story, you can be more approachable and engage your customers to make that purchase from you. Although you want to look cool and all business in front of their audience. In reality, when you are more available and approachable, you will earn your audience’s trust quicker. At the same time, it will help you to grow your business faster.
Engage with your audience: Engage with your audience on every level especially in public. This allows your audience to build a bonded-relationship with you. Share some of your story and how you came to be in business or what drives you. Add a personal touch to your newsletters to really engage. REMEMBER: Everything you do in business is all about building a relationship.
Ask questions: Instead of trying to figure out what your audience truly wants to see from you, why don’t you ask them. This engages the client to reply. Hearing from your audience directly enables you to tap into what they are thinking when they receive an email from you. It also engages your audience because they think that you care enough to want to hear what they have to say! Always send a reply thanking them for their feedback as well.
Track your links: Be a nerd! This has to be a favourite because deep down, I love this tech stuff and I am a complete nerd and proud of it! Always test the type of email that will give you the highest click through rate (CTR). This allows you to increase your sales conversion on every product you promote in the future. Another option is to split test your campaign as well to see which type really generates the highest leads and conversions.
Train your audience to buy your products: Train your audience to buy is the key. If your audience want you to solve their problems, they need to invest in themselves. So, it is important that you always emphasise the importance of that vision on each email you broadcast to your audience. Without conversions, essentially you have no profit! Profit is key!
Email Marketing if done correctly is not dead! It is one of the most powerful mediums you can use to build your business. By building a quality list of subscribers that want to hear from you means that you will build a powerful relationship with your audience from the start. Email marketing will be the most powerful tool you ever need for your business.