What sort of Lead Magnet should I use?

What sort of Lead Magnet should I use?

If you want to put together a powerful lead magnet together then you know that you have come to the right place. A lead magnet will solve a problem for the visitor to your website, it will be very specific and it will be quick to digest.  The lead magnet is normally high in perceived value and can be accessed immediately.  Here are some ideas for your lead magnet:

Newsletters

Newsletters can encourage people to sign up with you. You can give them updates about your company, free guides, discounts and anything else of the sort. You need to give them something in return for signing up with your newsletter and this could be a free product, the chance to enter a competition and anything else of the sort. However this is quite a dated lead magnet option and customers now need more incentive to sign up to your list due to the extreme amount of emails that they receive every day.

Surveys

Surveys are also a great way for you to find out what your customers really think of you or what they really want help with in their business. If you encourage them to fill out a survey, not only do you get their email address, but you can also enter them into a prize draw. This encourages them to tell you what they think about your/their business, they get a potential prize and you get the information you need to make your future campaigns more effective.

Coupon codes

Coupon codes remain to be one of the best ways for you to boost your lead generation. When you do start to setup your lead magnet, simply offer people a coupon code every time they enter an email address. You can explain that you need their email in order for them to receive the code and this is a great way for you to establish a quick and easy solution. Coupon codes are very easy to generate and you would be surprised at how easy it is for you to get started.

Information

Customers want information which is why they are visiting your website.  A fantastic way to get them to sign up to your list could be by offering them something that solves their problem instantly, this could include a step by step guide, challenge, free video course, specialised consultation appointment, checklist, toolkit, ebook.  The list goes on.

So as you can see, there are plenty of lead magnet types available. Which is the right one for you?

Give me a call and we can discuss which would work better in your business.

 

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

What is a Lead Magnet?

What is a Lead Magnet?

Lead Magnets are a bit of a buzz word for online businesses at the moment.  A lead magnet is an offer or an incentive that you give someone in exchange for their email address, or other related information. Marketers often call them irresistible bribes, and they are one of the most powerful tools that you have in your marketing arsenal.

Why would you use a Lead Magnet?

The purpose of a lead magnets is to inspire the visitors on your website to sign up to your email list. After they have signed up, the next step is that you’ll want to convert these visitors into potential customers through your future marketing tactics. If you do offer a lead magnet then this will become a vital part of your content marketing strategy and it can also help you to build a more loyal customer base as well.

Very few first time website visitors actually go on to make a purchase. This is even the case if you have a perfectly crafted website. The rest will leave rather quickly. They could have been just browsing or they might not be fond of your solution at that moment in time. For this reason, if you know that an overwhelming majority of your customers aren’t ready to purchase from you just yet then the best way to look at this would be to think that they are going to purchase from you in the future.

Because they probably will!

For this reason, if you ask for their email address, you are essentially getting their permission so that you can stay in touch. This gives you the chance to earn their trust over time and you can even check in and touch base with them as well. Lead magnets remain to be a great way for you to build relationships with your customers and it can even help you to take your business to that next level.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit SistersTeaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

Creating a Clear Call to Action on your Webinar

Creating a Clear Call to Action on your Webinar

Hosting a webinar is a fantastic way to build your list but it is important to create a clear call to action on your webinar.  This will enable you to build a conversion.  Having a conversion then generates profits depending on the call to action. People are lazy so if you don’t tell them what to do, most of them will not do anything.

A clear call to action should encourage a sense of urgency due to the clearness and the information shared throughout the presentation provided. It will provide the next steps to take. It explains what, when, why, where, and how to proceed to obtain the benefits.

  • Be clear & concise – Use direct words like “Click Here to Get the ABC Toolkit” or other actionable words to tell them directly what they need to do to capture the benefits of the offer. Don’t make them guess.
  • Offer a guarantee – Reiterate the benefits of your offer, and the guarantee you are making them to reduce their fear of signing up or purchasing ie: 30 day money back guarantee and we part as friends.
  • Play on their emotions – You want them to feel as if the offer is so good that if they don’t do it now they’ll lose out on the opportunity. Use words that make them feel as if they will miss out if they don’t act, or they will belong if they do act.
  • Add incentives to action – Bulk up the offer by adding incentives to it. “Purchase now, and get a set of steak knives too.” Or “Buy within the next 30 minutes and get 30% off, plus an extra report, plus another incentive.”

Encourage those who answer your call to action to post on social media about their purchase or action. People like sharing what they love and they like to feel part of a bigger picture.

Now it is time for you to create your call to action on your webinar presentation slides.  Use the methods above to create your special offer which will lead back to your website, a purchase and ultimately your list.

I have an old email list, can I send them an email campaign?

I have an old email list, can I send them an email campaign?

One of the most common questions that I receive is about old email lists.

Can I use the list?

Can I send a targeted email to the old email list?

How can I revive the list?

If you have an old email list you can revive these subscribers to ensure that they want to be part of your list and that they are interested in receiving communications from you. This will then recover your old email list to become a quality improved list with engaged subscribers. If you have purchased the list, these subscribers have NOT subscribed and this is then NOT a quality list. A list is only as good as the engagement received plus you don’t want to be wasting your time emailing subscribers that are NOT interested in your niche. The best way to maximise ROI (return on investment) is to work with and communicate to those highly-targeted subscribers on a current email list.

While it’s good to have a long list, it’s only really going to be useful if the subscribers on that list are genuinely interested in your niche and likely to be interested in your future products or services. If your subscribers haven’t heard from you in a while they probably can’t remember why or how they ended up subscribing to your email list. If you send an email campaign to this list once in a blue moon, this could lead to the subscriber marking your email as spam which will then have a detrimental impact on your overall list or could shut down your account.

Have you considered the following to see if the list is really worth reviving?

  • Have they changed their email address? Over the course of a year or two, many people change jobs, move email providers, retire and ultimately their email addresses change.  This means that many of the email addresses on that old email list may not be valid anymore. It is important to consider that a large amount of the email addresses on that old email list may not be contactable anymore and therefore your bounce rate could be quite large. A large bounce rate can also cause difficulties and have a major impact on your marketing.
  • Have the list permissions expired? Permissions do have an expiry date, and many of the addresses on that old list may be past their expiration dates. Sending unsolicited messages to those old addresses could cause real problems for your business.
  • Do the subscribers on your list remember who you are? You yourself probably receive quite a few emails each day from companies sending bulk emails.  Do you remember where or when you subscribed to the email list?  Your contact list is the same, they are being bombarded with material and may not remember who you are.  We like to think that we stand out from the rest and there are ways that you can do this but there is a lot of traffic in the email marketing world.

Best steps to revive an old email list

If you do still think that your old email list has legs and your subscribers do want to engage with you, here are some of the best practise steps in reviving your old email list and yes it is time consuming too.

  1. Sort your old email list:  You can sort your old email list by segmenting the list. You can begin by sorting via the date and whether the subscriber is over 12 months old, by name, location or other aspect that you want to target with your new campaign. Take out the email addresses over 12 months old and any risky or uncertain looking email addresses on your list. Removing the most uncertain email addresses will reduce bounce rates and spam complaints. The remaining contacts can then be targeted with the following steps.
  2. Create another email address but keep it similar to your current email address. You can use a free account such as gmail or outlook.  If you are currently sending emails using ie: peter@supertraining.com, perhaps create an account that is similar such as supertraining@gmail.com.  Keeping it similar to your current email address will keep it in line with your branding and recognition. Although you have sorted your list, you may still get quite a few bounce backs or spam complaints and by creating a separate account, this will protect your current email address from being blacklisted.
  3. Send re-verification or confirmation email to your old email list. Add value in this email, mention that you haven’t been in touch in a while and remind them of why you are contacting them and how you know them. Send them an incentive to resubscribe to your email list with a call to action ie click link to get their freebie.  Also have an easy opt-out as well.
  4. Contact the old email list by phone or letter.  This can be quite time consuming but it is always good customer service to touch base personally with your contacts especially for any emails that have bounced back. If you have obtained the contacts in the past by quality measures, you should have a contact phone number.  As online marketers we quite often forget to pick up the phone and call our contacts. When you contact your list, use the same process by reminding them of the relationship, offer them a freebie and ask for their new or current email address to send some information.

We hope that these tips give you some best practise ideas on how to revive your old email list and to engage with your old contacts.  Tell us about your success with your old email list below.  We look forward to hearing from you.

25 things that you can give away to build your Email Marketing List

25 things that you can give away to build your Email Marketing List

If there’s one thing that makes it easier for you to grow your list quickly, then that is to give away something valuable in return for the opt-in. If you’re not sure what to give away, here are 25 ideas to get you started in building your email marketing list.  These simple ideas will help to build your email marketing list and create a loyal following. These ideas can also be incorporated into your newsletters so that you can keep your email marketing list subscribers engaged.

  1. A free PDF or report. Give them a report on something or a brief guide on something.
  2. An audio content or video download. A lot of people prefer to listen to audio in their cars or on their lunch break, instead of read.  Both videos and audio have a higher perceived value!
  3. Access to a forum or discussion area. People will sign up just to get access to the advice and conversations in the private area.
  4. Tips. Give away a giant list of tips. For example, “101 Tips for a Better ………………”
  5. Tools. For example, if you run a graphic design site, give away Photoshop brushes for the opt-in.
  6. A guide or toolkit, this could be educational, to buy something or a full detailed informational guide. For example, write a buyer’s guide for choosing the best ………….. to purchase.
  7. A checklist. For instance, give people a checklist on what to look for when ………?.
  8. A free preview. For example, give people the first chapter of your book for free.
  9. Construct a course. For example, a 7-step course to …………… Deliver it in one email a day.
  10. Do a screencast. Record your video screen and give away the video. Use it to teach something on your screen.
  11. Do a Prezi or PowerPoint presentation. Prezi creates graphically stunning presentations that catch and keep attention.
  12. Give away reference material. For example, for a copywriting course, give away 10 examples of the best copy ads in history.
  13. Talk about mistakes to avoid. For example, “7 Mistakes Car Buyers Make When Shopping for a Car.”
  14. Interview someone in your industry. If it’s a recognisable name, you’ll get a ton of opt-ins.
  15. Access to a live webinar. They have to sign up now to get the time and phone number.
  16. A recorded webinar. You can make it seem like a time-limited webinar.
  17. A printable workbook. People fill as they learn. Writing down lessons helps boost retention.
  18. A free iPhone or Android app. This is especially appealing if the app is paid by default, but they can get it free by signing up.
  19. Give away a game. Make it educational so people learn as they play.
  20. Access to a contest. People have to join your email list to participate in the contest.
  21. Members-only events. If people want to come to the event, they have to sign up.
  22. Give away something completely off the cuff, but something that people would want. It doesn’t always have to be in your industry to be interesting. This tends to work in “over gifted” industries like internet marketing or weight loss.
  23. Give them something they’ll use every day. For example, a list of foods to eat and not to eat.
  24. Your old content. Lock your old content so people have to sign up to get access to it.
  25. Statistics. Who doesn’t love statistics!  Give away a detailed report about little known statistics in your industry.

Work on one idea and then move onto new ones. The more valuable offers you have, the more new targeted subscribers you can bring into your email marketing list.

Tell us what your favourite tool is to build your email marketing list?