Episode #11 VA Outsourcing with Clay Navarro

Episode #11 VA Outsourcing with Clay Navarro


I had the pleasure of interviewing Clay Navarro from VA World to deep dive into outsourcing internationally.  During this interview we covered so much including the background of some of the VAs, what are some of the things you need to outsource, trust and risk mitigation, the cost to you as well as ethical outsourcing including cost of living.  We discussed the deep dive and also the benefits to clients.

I hope you enjoy this episode on how you can outsource internationally in an ethical way.

About Clay:

Clay is the Director of VA World Outsourcing. Although the business is less than 2 years old, they have had some success supplying companies in Australia and the US with high level virtual assistants to support them with various tasks in their businesses. Clay loves having fun and is always trying to find new ways to keep himself busy.

During this episode:

  • Clay Navarro’s story – background
  • Preferred Background of the Virtual Assistants
  • How he started outsourcing to international VAs
  • Cost of Outsourcing
  • Trust and business risk in Outsourcing
  • Processes of outsourcing successfully
  • Pitfalls that can be avoided

Want more systems tools and resources?

Connect with Clay Navarro

Website: VAWorld Outsourcing
About Clayton
Services: VAWorld Outsourcing Services
Facebook: @clayton.navarro
LinkedIn: @claynavarro

What sort of Lead Magnet should I use?

What sort of Lead Magnet should I use?

If you want to put together a powerful lead magnet together then you know that you have come to the right place. A lead magnet will solve a problem for the visitor to your website, it will be very specific and it will be quick to digest.  The lead magnet is normally high in perceived value and can be accessed immediately.  Here are some ideas for your lead magnet:


Newsletters can encourage people to sign up with you. You can give them updates about your company, free guides, discounts and anything else of the sort. You need to give them something in return for signing up with your newsletter and this could be a free product, the chance to enter a competition and anything else of the sort. However this is quite a dated lead magnet option and customers now need more incentive to sign up to your list due to the extreme amount of emails that they receive every day.


Surveys are also a great way for you to find out what your customers really think of you or what they really want help with in their business. If you encourage them to fill out a survey, not only do you get their email address, but you can also enter them into a prize draw. This encourages them to tell you what they think about your/their business, they get a potential prize and you get the information you need to make your future campaigns more effective.

Coupon codes

Coupon codes remain to be one of the best ways for you to boost your lead generation. When you do start to setup your lead magnet, simply offer people a coupon code every time they enter an email address. You can explain that you need their email in order for them to receive the code and this is a great way for you to establish a quick and easy solution. Coupon codes are very easy to generate and you would be surprised at how easy it is for you to get started.


Customers want information which is why they are visiting your website.  A fantastic way to get them to sign up to your list could be by offering them something that solves their problem instantly, this could include a step by step guide, challenge, free video course, specialised consultation appointment, checklist, toolkit, ebook.  The list goes on.

So as you can see, there are plenty of lead magnet types available. Which is the right one for you?

Give me a call and we can discuss which would work better in your business.


Susan Wilkin
Director, Online Business Manager and Webinar Speaker

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

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