Social Media Sharing

Social Media Sharing

Chances are you’re familiar with Social Media sharing as a way to build an audience and connect with people who may be interested in your information, products, or services. Social Media sharing is all about engagement and building a relationship with your followers. By sharing relevant content that your followers love to read or share to their contacts, this can create you as an expert. Social Media sharing is a great way to build a relationship with your subscribers by engaging them with the type of content that they are interested in which then builds your authority and expertise.

The rule of thirds

When sharing on social media, I really like using the rule of thirds:

  • A third should be content from others that is relevant to your audience (these items do not reference back to your website but to a third party)
    • Article links
    • Images
    • Other information
  • A third should be content from you that is relevant to your audience but not sales focused (this information is referenced back to your website)
    • Blog Articles
    • Information
    • Books
  • A third should be personal or fun interactions to build your personal brand.
    • Photos
    • Videos
    • Funny quips

One mistake that many businesses make is going in for the hard sell.  There is no point in going in for the hard sell as your followers will simply stop following you.  By sticking to the rule of thirds you can build a whole plan for your social media sharing and really create those relationships and engagement and build yourself and your business as an expert.

We’re happy to create the plan for you and work on your social media if you’re not sure where to start, contact us today for a quote!

The Power of Pop-Ups

The Power of Pop-Ups

Is it a good or terrible idea?

Nobody likes pop-ups, they can be pretty annoying especially when you are halfway through reading that article. Fortunately we’ve come a long way from the internet of the past which used to open about fifty windows (remember that?)  Now most pop-ups just bounce up as you enter or scroll down or go to click on the close of the page without opening a multitude of windows.

They are making a comeback though. And actually? You might want to join them and this is why?

Pop-ups for email collection

The perspective in which pop-ups seem to be making something of a comeback is in their use as a list building method. If you go onto many relatively big blogs (and some not so big – Adminaholics included) within a few minutes of being there, you’ll often be greeted by a pop-up window inviting you to hand over your email address, hopefully there is an amazing incentive to engage you to do so as well.

This includes the websites of some of the top bloggers who have an email form that either pops up or shows at some stage while you are reading the blog. With most of these pop-ups you won’t be able to continue reading until you add your details or hit cancel. Okay, so it’s not a separate window but it definitely has the potential to annoy and certainly makes you either subscribe or cancel. What do we realise from this?

Pop-ups for list building

Well to begin with, this should tell you just how important these highly successful bloggers, businesses and websites think it is to collect email addresses.  Most bloggers know that these pop-ups are potentially annoying and essentially feel guilty in some cases for using them. Nevertheless, the benefits of having them drastically outweigh the cons/guilt! So is this something you should consider as well?

Are you really against pop-ups?

The answer to this question will depend on how you feel personally when your own reading is interrupted by such a pop-up. The key point to remember is that the bigger bloggers have millions of regular readers who aren’t going to be put off by such tactics, but pop-ups can still annoy so if you make them generally unobtrusive until you get more comfortable, it will allow you to build your list without driving away too many future visitors or put them off of revisiting your site.

An important tip!

The most important tip. If you do decide to use pop-ups, then don’t make them too irritating. Make sure they don’t keep popping up, make them easy to close and make them generally as simple and unobtrusive as possible.

Why You Shouldn’t Buy an Email Marketing List

Why You Shouldn’t Buy an Email Marketing List

Email marketing starts with building a list, buying your list is the most effective way right? No it is not and please do not buy a list! There are much better ways to build your email marketing list than buying an email marketing list.

Buying an email marketing list can cause more harm than good.

Just remember that good email lists are NOT for sales so if you do purchase a list, these subscribers have not subscribed or double opted in to receive your content and they may not be interested in receiving information from your business or yourself.  Sure you may score 1 or 2 purchases from that list but is it worth harming your brand to be known as a spammer for the sake of those two sales.  Don’t forget that most people are pretty savvy now and they quite often unsubscribe and flag your content as spam which can then halt your email marketing program.

Consider this when you open up your email and you are getting the latest news from businesses that you are subscribed too you are interested enough to take the next step and click on the links to be really engaged with what they are saying. When you get an email from a business that is not familiar for a product or service that you are not interested in how do you handle it? You unsubscribe, flag them as a spammer and then delete it.  Well I do anyway!

If you want to be looked at as one of “those” companies that send out unsolicited information than by all means go ahead and buy the list but you should know that in most cases the consumer is irritated by receiving unsolicited information. As a matter of fact it is a huge waste of time and there is a very good chance that you will lose leads instead of gaining leads.

The right way

Does it take longer to build your email marketing list on your own? Yes of course it does but it really comes down to quality over quantity. What is the point of having a list with 5000 names and only 3 of them are interested in your business? List building can take a little while but it is well worth the effort. You will build a list of interested and engaged subscribers which means you have a much better chance of building a lasting relationship with customers that are interested in your products or services.

There are many ways to build a list and we have discussed some listed in our recent post ‘Using Incentives to Engage Subscribers‘ which are listed below:

  • Ebook
  • Videos
  • Discounts/Specials
  • Events
  • Membership
  • Book a free consultation

It may take you a little while longer to build an engaged list but your new customers and profit margin will appreciate the effort!

How to Get Customers to Sign up for your Mailing Lists

How to Get Customers to Sign up for your Mailing Lists

If you have a blog or email marketing newsletter, then having a marketing or mailing list is a very significant part of your approach and can go a long way towards assisting to turn your blog or website visitors into raving fans – and better yet, customers.

If you ever wanted to sell an ebook, how much more likely is somebody to be interested in in purchasing the ebook if they have previously given you their email address in order to sign up to your mailing list?

Mailing lists are very important, but if you have simply popped your generic sign-up form on the right hand side of your page with the hope that people will enter their names and e-mails and create a massive email list, then you’re likely to be disappointed.

Instead, try these tips…

Guarantee trust through great content

The first thing to confirm is that you are updating your site frequently with great value content. Your objective is to

  • Give your potential customers a snippet of the kind of content they’ll get if they sign up.
  • Get them to trust you and to respect what you have to say.
  • Show them what an expert you are by providing a special offer or a product that they can download.

Giving out an email address is quite a personal thing and many customers/clients safeguard their email address because they receive too many emails each day. If your website seems spammy they will not enter their email address. Instead, show that you know what you’re speaking about and highlight your expert content so that it speaks for itself.

Talk about your list

Many bloggers are a little cautious to be asking for email addresses and so they avoid mentioning their list directly. Don’t make this mistake though, as actually talking about your mailing list can lead to more customers being aware of it and interested in it. Ask people directly to sign up, talk about your objectives and explain the stimulating subjects that will only be coming to your newsletters. Get customers excited about your newsletters as though it were a product you were selling directly.

Show snippets

A great strategy you can use to boost more customers to sign up to your list is to actually share bits and pieces of content from your newsletters. This can be done by hosting a blog on your website. This way you can give people a taste and if it’s good and what they are wanting to read, they will want more!

If you would like some further information about Lead Generation and List Building, download our mini report.