6 ways to Attract and Retain New Clients on LinkedIn

6 ways to Attract and Retain New Clients on LinkedIn

LinkedIn is a powerful networking and relationship building platform.  As with any social media platform, it is about being social.  On LinkedIn it is being social in a business way without being too salesy.  LinkedIn of course is a business networking platform and as such is essentially business to business. So how do you post without being overzealous in your sales posts.  Following are six ideas for you to attract—and retain—the perfect clients on LinkedIn:

Post helpful content regularly

By posting helpful and relevant content, there are benefits to you, as well as to potential clients. Remember that LinkedIn is an authority site so having fresh content there will boost you in search results not just on LinkedIn but in Google too.

Posting regular content helps keep that all-important conversation going—and keeps you in your potential client’s eye.  For a cold lead to become a client, they need to see you at least 7 times before they start paying attention to the information that you are posting.  So remember to post consistently and regularly.

Join groups

While posting consistently on your profile is important, don’t forget to join some groups.  While it is great to join like minded groups of people that do the same work as you, it is more important to join groups where your clients hang out.  A simple way to be in front of face of your potential customers is to ask and answer questions in these groups, share your articles, share others articles and generally be helpful.  Try not to post the same content to too many groups at a time. Doing so will hog the newsfeed.

Social proof

Your connections provide massive social proof, which is why you should actively grow them and connect with new people. Social proof on LinkedIn comes in many forms. Ask people who know you well, including current and past clients, to endorse particular skills. (Spell it out!)

And remember that if you belong to groups, your connections will see your photo along with influencer members, when they check out relevant groups.

Ask questions!

If you want to start a conversation, ask relevant or interesting questions. Ask them:

  • In your Groups
  • In “Thank you” and “Welcome” letters to new connections (providing they’re organic, natural questions that are easily answered)
  • At the end of your articles or posts

Publishing articles

When you publish an article on LinkedIn it will help to build your professional identity.  By publishing articles in your field of expertise you are automatically positioning yourself as a thought leader in your industry. These articles are also searchable on LinkedIn as well as through google as long as they are set for public visibility in your settings.

LinkedIn articles are known for their professional approach and high quality.  Readers can also follow you via your article even if they aren’t connected to you.  They can also comment on your article as well which brings it higher in the search results to ensure that it is seen more.

Use a ‘Call to Action’

At the end of your articles, add a call to action.  What do you want them to do, whether it is to contact you, answer a question, download an offer etc.

These are just five ways to attract and retain new clients.  What other ways do you use to connect with potential clients?  Tell us below!

Join me on my webinar ‘Finding Clients on Linkedin’ on Wednesday 14th February at 12pm (QLD time) – register here.

What sort of Lead Magnet should I use?

What sort of Lead Magnet should I use?

If you want to put together a powerful lead magnet together then you know that you have come to the right place. A lead magnet will solve a problem for the visitor to your website, it will be very specific and it will be quick to digest.  The lead magnet is normally high in perceived value and can be accessed immediately.  Here are some ideas for your lead magnet:

Newsletters

Newsletters can encourage people to sign up with you. You can give them updates about your company, free guides, discounts and anything else of the sort. You need to give them something in return for signing up with your newsletter and this could be a free product, the chance to enter a competition and anything else of the sort. However this is quite a dated lead magnet option and customers now need more incentive to sign up to your list due to the extreme amount of emails that they receive every day.

Surveys

Surveys are also a great way for you to find out what your customers really think of you or what they really want help with in their business. If you encourage them to fill out a survey, not only do you get their email address, but you can also enter them into a prize draw. This encourages them to tell you what they think about your/their business, they get a potential prize and you get the information you need to make your future campaigns more effective.

Coupon codes

Coupon codes remain to be one of the best ways for you to boost your lead generation. When you do start to setup your lead magnet, simply offer people a coupon code every time they enter an email address. You can explain that you need their email in order for them to receive the code and this is a great way for you to establish a quick and easy solution. Coupon codes are very easy to generate and you would be surprised at how easy it is for you to get started.

Information

Customers want information which is why they are visiting your website.  A fantastic way to get them to sign up to your list could be by offering them something that solves their problem instantly, this could include a step by step guide, challenge, free video course, specialised consultation appointment, checklist, toolkit, ebook.  The list goes on.

So as you can see, there are plenty of lead magnet types available. Which is the right one for you?

Give me a call and we can discuss which would work better in your business.

 

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

What is a Lead Magnet?

What is a Lead Magnet?

Lead Magnets are a bit of a buzz word for online businesses at the moment.  A lead magnet is an offer or an incentive that you give someone in exchange for their email address, or other related information. Marketers often call them irresistible bribes, and they are one of the most powerful tools that you have in your marketing arsenal.

Why would you use a Lead Magnet?

The purpose of a lead magnets is to inspire the visitors on your website to sign up to your email list. After they have signed up, the next step is that you’ll want to convert these visitors into potential customers through your future marketing tactics. If you do offer a lead magnet then this will become a vital part of your content marketing strategy and it can also help you to build a more loyal customer base as well.

Very few first time website visitors actually go on to make a purchase. This is even the case if you have a perfectly crafted website. The rest will leave rather quickly. They could have been just browsing or they might not be fond of your solution at that moment in time. For this reason, if you know that an overwhelming majority of your customers aren’t ready to purchase from you just yet then the best way to look at this would be to think that they are going to purchase from you in the future.

Because they probably will!

For this reason, if you ask for their email address, you are essentially getting their permission so that you can stay in touch. This gives you the chance to earn their trust over time and you can even check in and touch base with them as well. Lead magnets remain to be a great way for you to build relationships with your customers and it can even help you to take your business to that next level.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit SistersTeaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

Creating a Clear Call to Action on your Webinar

Creating a Clear Call to Action on your Webinar

Hosting a webinar is a fantastic way to build your list but it is important to create a clear call to action on your webinar.  This will enable you to build a conversion.  Having a conversion then generates profits depending on the call to action. People are lazy so if you don’t tell them what to do, most of them will not do anything.

A clear call to action should encourage a sense of urgency due to the clearness and the information shared throughout the presentation provided. It will provide the next steps to take. It explains what, when, why, where, and how to proceed to obtain the benefits.

  • Be clear & concise – Use direct words like “Click Here to Get the ABC Toolkit” or other actionable words to tell them directly what they need to do to capture the benefits of the offer. Don’t make them guess.
  • Offer a guarantee – Reiterate the benefits of your offer, and the guarantee you are making them to reduce their fear of signing up or purchasing ie: 30 day money back guarantee and we part as friends.
  • Play on their emotions – You want them to feel as if the offer is so good that if they don’t do it now they’ll lose out on the opportunity. Use words that make them feel as if they will miss out if they don’t act, or they will belong if they do act.
  • Add incentives to action – Bulk up the offer by adding incentives to it. “Purchase now, and get a set of steak knives too.” Or “Buy within the next 30 minutes and get 30% off, plus an extra report, plus another incentive.”

Encourage those who answer your call to action to post on social media about their purchase or action. People like sharing what they love and they like to feel part of a bigger picture.

Now it is time for you to create your call to action on your webinar presentation slides.  Use the methods above to create your special offer which will lead back to your website, a purchase and ultimately your list.

How to create killer subject lines to increase engagement!

How to create killer subject lines to increase engagement!

Writing great subject lines can be really quite difficult but makes all the difference to your open rates for your email newsletters. Newspapers and Bloggers ask themselves this question on a daily basis. However, you should be asking yourself this as well, when it comes to your email newsletters.

Subject lines are, to email newsletters, what headlines are to newspapers. Following are some great tips that you can use in order to create great subject lines. Better subject lines are more likely to get possible clients to open your email newsletters. And more opened emails can mean more sales.

Personalise it

One of the most effective ways to get people to open up email marketing messages is with personalisation. Personalisation within the subject line is simple to add with email marketing software. Consider adding first names in the subject line. This is probably the most effective way to personalise a subject line. Or you could include a location to get their attention. When using either of these tactics you should also write your headlines or subject lines as sentences. Just capitalise at the start with the first letter and drop any punctuation.

Use numbers

Numbers can do a lot for getting potential customers to open your email newsletters too. Studies show that by adding a natural seeming number to headlines can increase how many people open your messages exponentially. Try to use numbers that are not well rounded such as a 7 or 8 rather than a 5 or 10. Even adding in the decimal point can be a good tactic. You can also think about arranging your email as a list itself. Headlines for this sort of email newsletter may read, “8 Biggest Mistakes for Email Marketing.”  Including statistics or percentages can be a great lead in as well ie: 20% of industry are ….. or How to increase your open rates by 20%.

Express the shock!

Who does not love a bit of shock marketing or controversial headlines? When it comes to creating eye catching email newsletter headlines, think about putting something shocking, or controversial in your subject line. Call out your customer with something like, “Ways You Are Killing Your Email Newsletter open rates,” or “5 ways you are killing your business.” Comment on something happening in the news or headlines at the moment. Doing these things will make those on your email newsletter list much more likely to open up your email.

Ask a question!

By asking a question and then answering this in your content can increase open rates.

Still stuck?

Why not use an online headline creator. Here a few that we like that you might find useful.

http://tweakyourbiz.com/tools/title-generator
http://www.internetmarketingcourse.com/freeheadlinegenerator/
http://www.title-generator.com/
https://sumome.com/kickass-headline-generator/
http://www.onlinesales.co.uk/tools/tools/topical-brainstorm.php

Now this one is really cool, it will actually analyse your subject line – http://coschedule.com/headline-analyzer

Have you used another headline generator, share your favourites below.

Now that you have your readers attention, the next step is to provide your audience with interesting and useful content that will engage and keep your readers interested in your email newsletters.