Chances are you’re familiar with Social Media sharing as a way to build an audience and connect with people who may be interested in your information, products, or services. Social Media sharing is all about engagement and building a relationship with your followers. By sharing relevant content that your followers love to read or share to their contacts, this can create you as an expert. Social Media sharing is a great way to build a relationship with your subscribers by engaging them with the type of content that they are interested in which then builds your authority and expertise.

The rule of thirds

When sharing on social media, I really like using the rule of thirds:

  • A third should be content from others that is relevant to your audience (these items do not reference back to your website but to a third party)
    • Article links
    • Images
    • Other information
  • A third should be content from you that is relevant to your audience but not sales focused (this information is referenced back to your website)
    • Blog Articles
    • Information
    • Books
  • A third should be personal or fun interactions to build your personal brand.
    • Photos
    • Videos
    • Funny quips

One mistake that many businesses make is going in for the hard sell.  There is no point in going in for the hard sell as your followers will simply stop following you.  By sticking to the rule of thirds you can build a whole plan for your social media sharing and really create those relationships and engagement and build yourself and your business as an expert.

We’re happy to create the plan for you and work on your social media if you’re not sure where to start, contact us today for a quote!

Susan Wilkin

Director, Online Business Manager and Webinar Speaker

eBook - What an OBM can do for your business

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0414 643 730



Gold Coast and Brisbane Australia