If you have a blog or email marketing newsletter, then having a marketing or mailing list is a very significant part of your approach and can go a long way towards assisting to turn your blog or website visitors into raving fans – and better yet, customers.
If you ever wanted to sell an ebook, how much more likely is somebody to be interested in in purchasing the ebook if they have previously given you their email address in order to sign up to your mailing list?
Mailing lists are very important, but if you have simply popped your generic sign-up form on the right hand side of your page with the hope that people will enter their names and e-mails and create a massive email list, then you’re likely to be disappointed.
Instead, try these tips…
Guarantee trust through great content
The first thing to confirm is that you are updating your site frequently with great value content. Your objective is to
- Give your potential customers a snippet of the kind of content they’ll get if they sign up.
- Get them to trust you and to respect what you have to say.
- Show them what an expert you are by providing a special offer or a product that they can download.
Giving out an email address is quite a personal thing and many customers/clients safeguard their email address because they receive too many emails each day. If your website seems spammy they will not enter their email address. Instead, show that you know what you’re speaking about and highlight your expert content so that it speaks for itself.
Talk about your list
Many bloggers are a little cautious to be asking for email addresses and so they avoid mentioning their list directly. Don’t make this mistake though, as actually talking about your mailing list can lead to more customers being aware of it and interested in it. Ask people directly to sign up, talk about your objectives and explain the stimulating subjects that will only be coming to your newsletters. Get customers excited about your newsletters as though it were a product you were selling directly.
A great strategy you can use to boost more customers to sign up to your list is to actually share bits and pieces of content from your newsletters. This can be done by hosting a blog on your website. This way you can give people a taste and if it’s good and what they are wanting to read, they will want more!
If you would like some further information about Lead Generation and List Building, download our mini report.