A webinar is an effective medium for engagement, promotions and training. However, there are many things to consider before hosting that first webinar. You will need to ensure that you have a few things ready to go before pressing record and welcoming your guests. So here are five things to consider before hosting your first webinar.
Have a goal in mind
Understand why you are hosting a webinar. Is your end result to sell a product? Is it to gain more subscribers to your email marketing list. Is it just to provide information and create yourself as an industry expert? Ensure that you have your end goal in front of mind when creating your webinar and what you want to achieve at the end. This will help with planning your first webinar.
Plan your first webinar
Planning your first webinar is important to ensure that it runs smoothly. Ensure that your slides are professional and not too wordy, we have some great tips here. Practice your webinar so that it doesn’t sound like you are reading from a document. If you are providing a demonstration, ensure that you have the software, product etc ready to go prior to the webinar.
Test your technology
Ensure that you technology is up to scratch. Have a decent internet speed and headset with microphone and pick a webinar platform. Running a small webinar with a friend or with Adminaholics to ensure that your technology is going to be maintained throughout the webinar will ensure that you can run the webinar on the day. Technology has a way of being temperamental but if you can sort the basics before the webinar, it will assist in a smooth running presentation.
Marketing your first webinar
There is no point running a webinar if you don’t tell everyone about it. Some great ways to market are through social media, your email marketing list, word of mouth, joint ventures and affiliates. Keep a steady stream and ensure that you advertise everywhere that you can. The more people that you attend your webinar, the more opportunity you will have to achieve your end result.
Break some rules
Webinars are not a new concept. They have been around for a while and many people have perfected it. This has lead to some customary practices which are more like unwritten rules. It is important to make your webinar a little bit different and break some of the rules but in a constructive way. Don’t go haywire but don’t follow a predictable script either. Customers that attend your webinars want to hear from you so it’s important that your personality and expertise shine through!
Go for Gold!
We have created an essential webinar checklist so that you can host the perfect webinar! Download it for free today!