2 Aug, 2021
Tracey Leak is a long time lover of small business, from the Gold Coast, Australia, who for the last 16 years has been the trusted business coach to small business owners around the world to help them achieve a more profitable business with less stress.
Using practical strategies – that work – Tracey empowers small business owners to gain the skills and confidence to grow their business. As a best-selling author, in-demand speaker and franchising expert, Tracey believes that keeping things simple is the key to success – in business and life!
On this podcast episode, I share a conversation with Tracey Leak who is a business coach specialising in working with Franchises. What I love about Tracey is that she simplifies business. Where many coaches can overcomplicate business, Tracey focusses more on the person behind the business, because the business is run by a real person with a real family and they have fears, feelings hopes and dreams.
During this episode we discuss some of the nitty gritty of simplifying business. How you can simplify building your team, simplify your training, best practices, elements of good training as well as so much more.
During this episode:
- Tracey’s background
- Tracey’s team training background
- When did she started training her team
- Recommendation on Face to Face or zoom or online training
- Pros and cons of team training virtually or face to face
- Elements of good team training
- Benefits of team training to clients and the team (case studies)
Want more systems tools and resources?
Connect with Tracey Leak
Website: Tracey Leak
Podcast: Business Simplified
Facebook: @traceyleakcoach
Instagram: @traceyleak75
Supporting Franchisees Course for Franchise Field Managers/Business Coaches
22 Jul, 2021
I had the pleasure of interviewing Clay Navarro from VA World to deep dive into outsourcing internationally. During this interview we covered so much including the background of some of the VAs, what are some of the things you need to outsource, trust and risk mitigation, the cost to you as well as ethical outsourcing including cost of living. We discussed the deep dive and also the benefits to clients.
I hope you enjoy this episode on how you can outsource internationally in an ethical way.
About Clay:
Clay is the Director of VA World Outsourcing. Although the business is less than 2 years old, they have had some success supplying companies in Australia and the US with high level virtual assistants to support them with various tasks in their businesses. Clay loves having fun and is always trying to find new ways to keep himself busy.
During this episode:
- Clay Navarro’s story – background
- Preferred Background of the Virtual Assistants
- How he started outsourcing to international VAs
- Cost of Outsourcing
- Trust and business risk in Outsourcing
- Processes of outsourcing successfully
- Pitfalls that can be avoided
Want more systems tools and resources?
Connect with Clay Navarro
Website: VAWorld Outsourcing
About Clayton
Services: VAWorld Outsourcing Services
Facebook: @clayton.navarro
LinkedIn: @claynavarro
16 Jul, 2021
On this episode, I have a conversation with James Yuille from Media Glue. James has an expansive marketing career and brings his insights into Google Adverts in this informative podcast episode.
We discuss all the elements of a google advert, keywords, keyword research, how you start to put an advert together, along with so much more. If you’ve been thinking about running google adverts, then this is the episode for you.
About James:
James Yuille is a 40+ year marketing veteran; marketing is in his DNA!
His specialty is direct response marketing and in 2002 when Google first released their AdWords program, James got really excited at the new frontiers it represented in direct response.
For the first time, AdWords allowed us to place an advert directly in front of a target audience who we knew were looking for the product or service offered. No more advertising to just anybody!
James saw the immediate benefits. Instead of spending hundreds, even thousands of dollars for ads in mass circulation print media, now, and sometimes for as little as a couple of dollars, your ad is only seen by your target audience on their internet enabled device.
And because everything is measured and recorded, it’s easy to see what works.
At school, his best subjects were Maths and English which combine in this space to enable him to write persuasive adverts and sales copy and to closely analyse the statics AdWords delivers to users.
With hundreds of successful campaigns under his belt, James is a Certified Google Premier AdWords Partner and a sought-after consultant, speaker and trainer in this environment.
When he’s not working, you’ll probably find him in his kitchen cooking organic foods or out walking and enjoying the beautiful Gold Coast where he lives with his wife Debra.
During this episode:
- James Yuille’s story – background
- Some background on Google Adverts
- How he started
- Keywords
- Elements of a good advert
- Benefits to clients (case studies)
- Great resources on his website http://mediaglue.com.au/ads
Want more systems tools and resources?
Connect with James Yuille
Website: Media Glue
Products: Media Glue
Facebook: @mediaglue
LinkedIn: Mediaglue Pty Ltd
9 Jul, 2021
Lynda Steffens is an Accountant, Author and Introvert along with being a Business Coach from the Small Business Project. Lynda is focused on speaking, coaching and advocating for accountants and the accounting industry. Lynda has 30 years of experience in the professional services industry as an accountant, business advisor, partner, practice manager and coach and she is revolutionising the accounting industry.
During this episode we cover niching and why it is important to niche. What’s the difference between a good accountant and a great accountant. What is the value of a great accountant, should you look at a small or large firm along with so much more. So let’s jump in and discuss all things accounting and finding the right accountant for you.
About Lynda:
Lynda always introduces herself as an Accountant, Author & Introvert, three things she is very loud and proud about. Something you may not expect is that she is a wannabe hippie! A ‘living off the grid lifestyle’ very much appeals to her inner introvert.
But right now, she is solely focused on speaking, coaching and advocating for accountants and the accounting industry. Nominated for Accountants Daily Thought Leader of the Year and Practice Ignitions 50 Most Influential Women in Accounting. Her recently published book Accounting Revolution is setting the accounting industry on fire.
Lynda has 30 years of experience in the professional services industry as an accountant, business advisor, partner, practice manager and coach and she is revolutionising the accounting industry.
During this episode:
- Why Lynda has a Niche service, working directly with accountants
- What do you look at implementing to achieve a higher performing business
- Top 3 things that businesses ask you about
- What’s the difference between a good accountant and a great accountant.
- What’s the value of a great accountant
- Should you look for a small firm or a large firm?
Want more systems tools and resources?
Connect with Lynda Steffens
Website: Lynda Steffens
Project: The Small Business Project
Facebook: @therealaccountant
LinkedIn: Lynda Steffens
Youtube: Lynda Steffens
2 Jul, 2021
Ben Allan from Dr App has quite the story to share. From a young age, he started working in real estate before coming to the decision to pivot his life in tech. During this episode you will hear all about apps, what are apps, how clients are leveraging apps, what makes a good app along with the benefits of using an app.
Yes that’s right. We get super nerdy during this episode.
Bio: After working in real estate from a young age, Ben had to make the conscious decision to pivot from a life in real estate to a life in tech, when he saw his job becoming superseded by technology. Ben works at Dr App on the Gold Coast, which is an app development firm. One of his main roles is to be a visionary for automation in business’ and bringing peoples idea to product form.
During this episode:
- Ben’s story
- What are apps?
- How clients are leveraging apps
- Elements of a good app
- What are the benefits of using an app
- Hot seat questions
Want more systems tools and resources?
Connect with Ben Allan
Website: Dr App
Products: Dr App work
Facebook: @drappau
LinkedIn: thebenallan
Pocketbook
28 Jun, 2021
Justine McLean is a business coach with over twenty years-experience as a small business owner. A registered BAS agent, with a background in insolvency, retail and publishing, Justine understands small business and specialises in helping women in business reduce the overwhelm, get their finances under control, and charge what they’re truly worth.
Justine’s mission is to propel and help female entrepreneurs thrive so they can not only make more money, but also create a sustainable and profitable business and design a life they’ll love.
During this episode we get into the best End of Financial Year (EOFY Top Tips including budgets, top things that business should be focusing on with their finances, benefits of hiring an accountant and so much more. So if you want to make the most of this end of financial year, this is the episode for you.
During this episode:
- Justine’s story
- Top 3 things that businesses ask you about
- Budgets, should businesses be setting a budget and how often
- Top things that businesses should be focusing on with their finances
- EOFY top tips
- What mistakes do you see with finances at this time of year
- Benefits of hiring an accountant during the eofy
- Hot seat questions
- What are you working on at the moment that you love doing
- His 12 tips available for download
- Social Media Handles
Want more systems tools and resources?
Connect with Justine McLean
Website: Flossi
Facebook: @FlossiCreative
Instagram: @flossifiles
Podcast: Secrets of Successful Business Podcast
