Email signatures, when used correctly, are a powerful tool in marketing and branding your business and, directing traffic towards your website. What is interesting is that not too many people or small businesses use them. Without an email signature, it can be difficult to return a phone call without needing to search records or websites for contact details.
Think of an email signature as being similar to your business card. Business cards are normally well thought out, well designed and contain all of your relevant information. Email signatures should be developed in the same manner, ensuring that they remain consistent in branding across your business and contain all of your contact details.
Email signatures only require a few lines and should include at the minimum your full name, business name, phone number and website address. To brand your business further, you can include your business logo, job title, social media links (Facebook, LinkedIn, Twitter, Skype) and an alternate email address. Some people also include quotes or affirmations but we recommend staying away from political and controversial quotes. A simple email signature template is below:
First and Last Name
If emails become too long when you are replying or forwarding a particular email chain, consider using a smaller signature but stick to the rule of including your full name, business name (this can be hyperlinked to your website) and phone number for easy contact. This will ensure that you are contacted easily and that there is no delay in a response.
There is no excuse not to use an email signature as most email programs, tablets and smart phones include an option to setup your signature to automatically append to the bottom of each email. If you have different businesses, you can create more than one signature file to use for each business or email account and you can append these when selecting which account you are using or append for a reply or a forward option.
So get started today, set up or update your email signature files and watch your business grow!