2 Aug, 2021
Tracey Leak is a long time lover of small business, from the Gold Coast, Australia, who for the last 16 years has been the trusted business coach to small business owners around the world to help them achieve a more profitable business with less stress.
Using practical strategies – that work – Tracey empowers small business owners to gain the skills and confidence to grow their business. As a best-selling author, in-demand speaker and franchising expert, Tracey believes that keeping things simple is the key to success – in business and life!
On this podcast episode, I share a conversation with Tracey Leak who is a business coach specialising in working with Franchises. What I love about Tracey is that she simplifies business. Where many coaches can overcomplicate business, Tracey focusses more on the person behind the business, because the business is run by a real person with a real family and they have fears, feelings hopes and dreams.
During this episode we discuss some of the nitty gritty of simplifying business. How you can simplify building your team, simplify your training, best practices, elements of good training as well as so much more.
During this episode:
- Tracey’s background
- Tracey’s team training background
- When did she started training her team
- Recommendation on Face to Face or zoom or online training
- Pros and cons of team training virtually or face to face
- Elements of good team training
- Benefits of team training to clients and the team (case studies)
Want more systems tools and resources?
Connect with Tracey Leak
Website: Tracey Leak
Podcast: Business Simplified
Facebook: @traceyleakcoach
Instagram: @traceyleak75
Supporting Franchisees Course for Franchise Field Managers/Business Coaches
22 Jul, 2021
I had the pleasure of interviewing Clay Navarro from VA World to deep dive into outsourcing internationally. During this interview we covered so much including the background of some of the VAs, what are some of the things you need to outsource, trust and risk mitigation, the cost to you as well as ethical outsourcing including cost of living. We discussed the deep dive and also the benefits to clients.
I hope you enjoy this episode on how you can outsource internationally in an ethical way.
About Clay:
Clay is the Director of VA World Outsourcing. Although the business is less than 2 years old, they have had some success supplying companies in Australia and the US with high level virtual assistants to support them with various tasks in their businesses. Clay loves having fun and is always trying to find new ways to keep himself busy.
During this episode:
- Clay Navarro’s story – background
- Preferred Background of the Virtual Assistants
- How he started outsourcing to international VAs
- Cost of Outsourcing
- Trust and business risk in Outsourcing
- Processes of outsourcing successfully
- Pitfalls that can be avoided
Want more systems tools and resources?
Connect with Clay Navarro
Website: VAWorld Outsourcing
About Clayton
Services: VAWorld Outsourcing Services
Facebook: @clayton.navarro
LinkedIn: @claynavarro
16 Jul, 2021
On this episode, I have a conversation with James Yuille from Media Glue. James has an expansive marketing career and brings his insights into Google Adverts in this informative podcast episode.
We discuss all the elements of a google advert, keywords, keyword research, how you start to put an advert together, along with so much more. If you’ve been thinking about running google adverts, then this is the episode for you.
About James:
James Yuille is a 40+ year marketing veteran; marketing is in his DNA!
His specialty is direct response marketing and in 2002 when Google first released their AdWords program, James got really excited at the new frontiers it represented in direct response.
For the first time, AdWords allowed us to place an advert directly in front of a target audience who we knew were looking for the product or service offered. No more advertising to just anybody!
James saw the immediate benefits. Instead of spending hundreds, even thousands of dollars for ads in mass circulation print media, now, and sometimes for as little as a couple of dollars, your ad is only seen by your target audience on their internet enabled device.
And because everything is measured and recorded, it’s easy to see what works.
At school, his best subjects were Maths and English which combine in this space to enable him to write persuasive adverts and sales copy and to closely analyse the statics AdWords delivers to users.
With hundreds of successful campaigns under his belt, James is a Certified Google Premier AdWords Partner and a sought-after consultant, speaker and trainer in this environment.
When he’s not working, you’ll probably find him in his kitchen cooking organic foods or out walking and enjoying the beautiful Gold Coast where he lives with his wife Debra.
During this episode:
- James Yuille’s story – background
- Some background on Google Adverts
- How he started
- Keywords
- Elements of a good advert
- Benefits to clients (case studies)
- Great resources on his website http://mediaglue.com.au/ads
Want more systems tools and resources?
Connect with James Yuille
Website: Media Glue
Products: Media Glue
Facebook: @mediaglue
LinkedIn: Mediaglue Pty Ltd
