Marketing is always a big part of business.  An easy way to market your business is to implement some simple email marketing tricks into your everyday emails, campaigns or blasts. By adding these email marketing tricks into your everyday procedures, you will find that marketing will be simplified and your audience will be more engaged!

In each email, build a relationship. – It is important to always build a strong relationship with your subscribers and customers on each email. This will engage your audience to open every single email you send them.

Put an ‘Opt-in’ form on your blog. – It could be on your sidebar, as a pop up, as a pop up when visitors exit your page, but it should be easy to find. REMEMBER: Your focus is to build your list as soon as possible so that you have a great audience that wants to read content from you.

Train your audience to buy from you with bonuses. – It is all about creating an irresistible offer. Instead of just telling your audience to buy, offer them bonuses or an irresistible incentive to buy.  A bonus could be an ebook, video course, webinar.

Use Q&A emails to sell your products – When you sell higher priced items, it is important that you use a question and answer style as a way to answer all of your customers questions, remove their doubts, as well as the objections. This allows you to motivate your audience to purchase the products.

Use ‘reason why’ on every email you broadcast. – Benefits really do sell so instead of telling your audience to buy, buy, and buy, for every email you send out, you need to tell your audience the reason why they need to get it. Make it irresistible so that they can’t live without it.

Brand your name – Customers want to hear from a person, not just a business.  It is important to brand your name such as: John Doe. This allows you to build your reputation as a public figure and create yourself as an expert where you will attract loyal followers for your business. This is also the key element to become the authority figure or expert in your niche.

Always use images that focus on the result – Images are more powerful than words and with the majority of people being visual, it is really important to use images in your communication. Use them to show your audience what they can get if they use your products and services. Show them what the end result will be!

Schedule your campaign ahead of time. – Most email marketing programs have a scheduler available so that you can prepare the campaign ahead of time and send at the most optimal time of opens for your subscribers. This allows you to work less, make more, and enjoy your life. The most popular time to send an email campaign is between a Tuesday and Thursday in between the hours of 11am and 2pm.

Offer something tangible. – Customers only buy from businesses they trust. In order for your audience to know you, tell them who you are in a free ebook you have written personally. This allows your audience to get to know you. NOTE: Having a quality ebook helps you to build your list as well as build a great relationship with your potential clients effortlessly.

These are just a few of the best email marketing tricks that can be used to qualify your leads and keep your audience engaged.

Susan Wilkin

Director, Online Business Manager and Webinar Speaker

eBook - What an OBM can do for your business

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